X

Maisond’AngelAnn

embracing creativity for a modern bold vision of luxury

AngelAnn is an international luxury fashion brand revered for producing designs that are contemporary, timelessly elegant and sought after world wide

FOUNDERS

ANNA CHYBISOVA

CREATIVE DIRECTOR

Chybisova Anna Aleksandrovna, born on December, 13, 1985, Kharkov, Ukraine - a private notary and designer. After receiving the private notary certificate in 2011, Anna Chybisova opened a notarial office which is functioning till present time and besides that she devoted a lot of time to fashion design, especially learning the production of cashmere and woolen clothing. 3 years later in 2014 together with her childhood friend and business partner AnzhelikaSvyatash created a women’s clothing brand Maisond'Angelann, which became one of the most successful Ukrainian clothing brands during the next three years.

Since 2015 several monobrand boutiques were opened and the brand started expanding to Middle East in 2017 after gaining popularity in France.

In 2019 Maisond'Angelann launched the production of dresses decorated with the Swarovski crystals under the brand name SolAngelann and both brands became presented in Doha, Dusseldorf, Paris, Wiesbaden, Frankfurt, Los Angeles and New York.

In 2020 a limited collection of shoes decorated by Swarovski crystals and accessories were launched and accepted by the clients of the brand with admiration.

ANZHELIKA SVYATASH

CHIEF EXECUTIVE OF MAISON D’ANGELANN

Svyatash Anzhelika Levonovna was born on August 19, 1986, in Tbilisi, Georgia. She is a private notary and designer.

The first accomplishment came when she received her certificate on leading a private notary practice in 2012 making her one of the youngest private notaries in Ukraine.

2 years later in 2014 together with her business partner and childhood friend AnnaChybisova she created a women’s clothing brand Maisond'Angelann, which became one of the most successful Ukrainian clothing brands for the moment.

In 2015 Anzhelika Svyatash and Anna Chybisova opened their first Maisond'Angelann mono brand boutique in Moscow, Russia and in one more in 2016. In 2015 the brand opened a mono boutique in Kiev, Ukraine, and started gaining popularity in France and became presented at multibrand boutique in Saint Tropez as well as at LoonaConsept store Monaco.

In 2017 at the peak of its popularity, the brand started to expand to the Arab countries opening its corner at Galleries Lafayette, Dubai Mall as well as started to be presented in Boutique One which is one of the major multibrand boutiques in Baku.

Anzhelika Svyatash is married, has 3 kids, but it is not preventing her from actively working on developing of the brand.

MARKET OVERVIEW

The worldwide personal luxury goods market is characterized
by the weight of Chinese and Middle Eastern consumers.

True core luxury consumers are extending their spending from personal luxury
goods to experiences. Luxury consumption and patterns are becoming
more value sensitive and digital oriented and far more demanding of innovation
and a unique POA. Luxury consumers are seeking a creative
and innovative product offering, combined with a customer experience that is both
personalized and integrated across physical and digital distribution channels.

The luxury goods market is expected to reach €320 365 billion in 2025.
Emerging countries: Brazil, Australia, Africa and India. Emerging consumers:
a booming upper middle class, particularly in China.

Generations Y and Z are expected to account for 55% of the market by 2025.
An increase in high spending consumer classes such as high net worth individuals (HNWIs).
The potential of the American market due to its relative under penetration
by European luxury brands, as well as continued further penetration
of 2nd and 3rd tier Chinese cities.

brand timeline

exectional growth since inception

OUR PEOPLE

Maison d’AngelAnn employs the largest couture team globally,
encompassing over 45 nationalities.
They are the beating heart of the company with everyone sharing
the same passion and drive; building an incredible brand
and delivering a worldclass experience.

CULTURE

Dynamic, agile,
family

CAPABILITIES

Unique,
advanced, international

RESPONSIBILITY

Nurturing the next generation, care for our community, protecting lost skills

SERVICE

Exclusive, tailored,
approachable

DIVERSITY

Multi-cultural, inclusive,
welcoming

LEADERSHIP

Built for scalable
growth, excellence in experience

brand indentity prism

P H Y S I Q U E

Embellishments and Detailing
Couture & Tailoring

R E L A T I O N S H I P

Respectful
Influential
Well Connected

R E F L E C T I O N

The modern day woman with
elegance and grandeur

.

P E R S O N A L I T Y

Daring Creative
Innovative
Audacious

C U LT U R E

International
Approachable luxury
Savoir-faire, Inclusive

S E L F - I M A G E

Sophisticated
In the know
Modern yet timeless

leadership team

victoria marchenko

Creative Director

anaid ketitsyan

Chief Growth Officer

Anaid leads the brand`s merchandising, retail, wholesale couture and business development teams

valery dolya

Chief Executive officer

krivisheiva elena

Artistic and image director
of Maison d`AngelAnn

tatiana korsunova

Chief Finance Officer

vadim nikulin

Chief Operating Officer

liana olgina

Public relations (PR) Director

creative team

oksana tkachenko

emiliia shakh

Director, dop, editor of videoclips

tatiana shcerbina

Graphic designer

katerina redko

margarita pogosyan

Creative director of Maison d`Angelann
beachwear and sales representative

the journey to achieve our vision

brand contribution vs central overheads

Brand contribution daefined as EBITDA from each distribution channel/boutique.

Having already set very solid HQ

bain & company research

the market opportunity: global luxury

Global luxury:market size and outlook (€bn)

Global luxury split by category (€bn, 19E)

the key growth drivers for luxury are evolving

brand heritage

Brand heritage matters but Millennials want more

digital it`s personal

digital channel needs become more personal and interactive enabled though influencers/KOIs and livestreaming

chinese consumer mindset

Chinese luxury consumers have a different mindset

bain & company research

the market opportunity: global luxury

worldwide luxury market, 2019 (€billions)

global personal luxury goods market (€ billions)

COLLABORATION

SOL ANGELANN COUTURE

In the spring of 2019, Irena Soprano met the owners and designers of theMaisond'AngelAnn Fashion Brand, Anna Chibisova and AnzhelikaSvyatash, who became Irena Soprano's partners. Together they created the new brand SOL ANGELANN, under which name they launched sales of crystal dresses all over the world.

SOL AngelAnn is a dream story that has become a reality.

SOL AngelAnn is a successful collaboration of like-minded professionals.

SOL AngelAnn is a bright brand in every sense, whose images and ideas embodied in brilliant models have conquered the whole world.

It all started in 2015, when the designer and founder of the already well-known in the country premium-class studio SOL Atelier Irene Soprano, saw a dress with crystals from the world brand and became interested - how was it done?!

Irena devoted all her energy to researching the topic - collecting information, attending professional technology exhibitions, searching for special equipment - the designer dreamed not about mere sewing of crystal dresses, but of independently creating unique fabrics of different colors and textures, implementing a separate direction of crystal fashion.

Dreams tend to come true.

In 2016, SOL Atelier's innovation and development department, based on the information collected and experience gained, began developing its own technology for applying crystals to fabric. And already in 2017, the atelier specialists honed the production of crystal fabrics to perfection.

By 2018, SOL Atelier had a wide range of crystal dresses. For the first time in Moscow, for the first time in Russia!

Popularity of crystal dresses grew rapidly, and in 2018 SOL Atelier organized a separate, special workshop for the development and production of crystal dresses SOL Crystal.

At this stage, the beautiful idea required commercial development, and fate brought Irena Soprano together with designers Anna Chibisova and Angelika Svyatash. The light and feminine style of their Maisond'Angelann brand inspired a harmonious collaboration.

Irena Soprano

DESIGNER AND FOUNDER OF SOL ATELIER BRAND

Was born in Belgorod. Graduated from the Tax Academy of the Ministry of Finance of the Russian Federation and the School of Modeling and Design.

For a long timetime, she was a successful PR and event manager. She was organizing concerts of world stars in Russia, the United Arab Emirates, Kazakhstan, France, Greece, Monaco and America, as well as shows and presentations for Roberto Cavalli, Valentino, GIUSEPPE ZANOTTI, Philippe Pasqua, etc. Since 2011, she has hosted 7 fashion shows in the world.

Also in 2011 Irena founded SOL Atelier of premium class atelier-boutique, which has grown from a small business into a serious production.

SOL ANGELANN PRODUCTION

Love, self-confidence and crystals that what helps us shine and sparkle!

SolAngelAnn has its own production facility in Moscow.

SolAngelAnn is a friendly team of professionals. Our team consists of tailors, designers, cutters, decorators, seamstresses.

All of them are united by love for their work and the desire to create the best product for the brand's clients.

SolAngelAnn lineup is a full-fledged wardrobe - light summer, warm winter and demi-season clothing, united by a common brand concept that emphasizes the femininity and special style of our clients.

The basis of the model range is an all-time classic styles - golf dresses with drapery or spicy neckline, mini dresses with a wide skirt, on thin shoulder straps or with feathers, floor-length maxi dresses, with various versions of neckline and wraps and, certainly, with a corset.

SPECIAL TECHNOLOGY DEVELOPED BY SOLANGELANN

For fashion gourmets, the brand's collection includes cashmere coats with rhinestones, shiny hoodies and tracksuits. SolAngelAnn models, while maintaining their unique pronounced style, meet the latest fashion trends.

We choose elastic, malleable and at the same time durable fabrics for our shiny dresses, suits and coats such as knitted viscose, wool, cashmere, gabardine, crepe, silk. All SolAngelAnn models are made of fabrics from the world's best manufacturers.

Crystals and rhinestones of different sizes and shapes, but equally filigree cut, are applied to the fabric using special technology developed by SolAngelAnn specialists.

The care of shiny outfits is very simple - just a regular delicate dry cleaning.

The quality of all SolAngelAnn products is confirmed by certificates of conformity.

INDICATORS OF SUCCESS AND UNIQUENESS OF THE COMPANY TO DATE

Innovative methods of applying crystal images to fabrics

Own production

Always the best and pertinent proposals of evening dresses and gowns

Participation in world fashion shows

Distribution in 7 countries of the world